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Our Story

Our Journey Through the Years

Our Story

From our humble beginnings in 2004, GUAVA has grown and evolved throughout the years to be the World Leader in Sustainable Guest Amenities.

Responding to the needs of global and regional hospitality groups that have chosen GUAVA as their preferred guest amenities partner, our global network covers more than 25 countries and continues to expand progressively.


GUAVA is headquartered in Singapore and supported by subsidiaries as well as a network of Brand owners and strategic partners that each contributes their strengths towards making a difference through our business. We take pride in conducting business in an ethical manner and always align our interest with that of our clients and stakeholders for a sustainable growth.


We work seamlessly with our clients to provide an elevated sustainable guest experience everywhere.

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About Gabriel Tan, CEO of GUAVA

An unshakeable optimist who believes in business as a force for good through long term sustainable value creation, innovation and collaboration, Gabriel is the CEO of GUAVA and the United Nations SDG Pioneer for Circular Economy.

Gabriel is passionate about sustainability, innovation, and personal development. He is regularly invited to speak at the United Nations, international forums, high level dialogues and roundtables with Head of States, Head of Governments, Ministers and Ambassadors.

He contributes leadership articles on Forbes, given interviews to and featured on media including Newsweek, Forbes, Global Tourism Plastic Initiative, The Straits Times, Business Times, and frequently invited to speak at leading universities such as NUS, RMIT, SMU, UCD.

He lives by his personal mantra in inspiring and helping others:

"If you look at what you have, you will always have more"


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