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HOSPITALITY INDUSTRY / CASE STUDY

Revolutionizing Supply Chain and Sustainability

for a Global Hospitality Chain

MAY 05, 2024

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By Gabriel Tan - Global SDG Pioneer for Circular Economy

READING TIME: 3 MIN

Image by Marcel Strauß

Key Takeaways:

GUAVA enables a global hotel chain to implement global consistency of Brands Standards supported by our global manufacturing and distribution network.

  • Globally Consistent Experience at Significantly Lower Landed Cost: Direct distribution model and local accessibility significantly reduced landed costs for hotel owners, making it feasible to roll out brand standards across all properties.

  • Supply Chain Resilience: Our distributed manufacturing model and local support network mitigated supply disruptions, ensuring continuous operations even during pandemic.

  • Credible Sustainability Efforts: Our innovative products aligned with the hospitality chain’s sustainability goals, enhancing their reputation as an environmentally conscious brand.

 

 

 

Client Overview

The client is a major global hospitality chain with properties across the world. They faced significant challenges with their amenities supplier due to an inability to distribute to several countries, lack of control over the distribution channel, and high landed costs that made rolling out a brand standard difficult for hotel owners. Furthermore, their supplier experienced supply disruptions because of their centralized manufacturing model that proved unsustainable especially during pandemic-related lockdowns.

Challenges

  • Distribution Inaccessibility: The previous supplier could not distribute to several countries, impacting the hospitality chain's ability to maintain brand standards worldwide.

  • Exorbitant Landed Costs: Exorbitant costs due to poor distribution and logistical challenges prevented the rollout of consistent brand standards.

  • Supply Disruptions: The centralized manufacturing model led to significant supply disruptions during the pandemic, affecting the hospitality chain's operations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our Solution

 

To address the client's challenges, we leveraged our extensive global manufacturing and distribution network to distribute directly to their properties. Our solution included:

Global Consistency with Local Accessibility: We provided consistent products across all properties while ensuring local accessibility and affordability, thanks to our worldwide distribution network.

 

Localized Support Network: Our local team and support network facilitated efficient operations and streamlined communication, improving the client’s supply chain.

 

Innovative Sustainable Products: We introduced new innovations such as revolutionary toothpaste in paper sachets and other products with minimal or zero plastic content, contributing to the hospitality chain’s sustainability goals.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Results

Reduced Landed Costs: Direct distribution and local accessibility significantly reduced landed costs for hotel owners, making it feasible to roll out brand standards across all properties.

 

Consistent Brand Standards: Consistency was achieved across properties in different countries, improving the guest experience and reinforcing the chain’s brand image.

Improved Supply Chain Resilience: Our distributed manufacturing model and local support network mitigated supply disruptions, ensuring continuous operations even during lockdowns.

 

Sustainability Initiatives: Our innovative products aligned with the hospitality chain’s sustainability goals, enhancing their reputation as an environmentally conscious brand.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

Our partnership with the global hospitality group resulted in a successful transformation of their brand standards, product quality, and sustainability practices. By offering a comprehensive solution that addressed their unique challenges, we were able to elevate their guest experience, streamline their supply chain, and enhance their reputation as a leader in sustainability.

 

 

 

 

 

 

 

If you would like to learn more about any of the topics discussed above, please do not hesitate to contact us. Our team is ready to assist you and provide further insights. We are dedicated to helping your hotel stay ahead and achieve better performance through credible and sustainable practices.

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Consistency was achieved across properties in different countries, improving the guest experience and reinforcing the chain’s brand image.

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Direct distribution and local accessibility significantly reduced landed costs for hotel owners, making it feasible to roll out brand standards across all properties.

Author

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Gabriel Tan

Global SDG Pioneer for Circular Economy

  • LinkedIn

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