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HOSPITALITY INDUSTRY / ARTICLE

Elevate Your Hotel's Offerings: 

Leverage on Strategic Sustainable Amenities Partnerships

MAY 07, 2024

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By Gabriel Tan - Global SDG Pioneer for Circular Economy

READING TIME: 3 MIN

Image by Marcel Strauß

Key Takeaways:

Hotel chains are exploring new strategies to deliver enhanced value through their amenities offerings.

  • Focus on the Entire Experience: Guests value quality across the entire stay and therefore more hotels are focusing more on a holistic approach, to elevate the entire customer journey seamlessly.​

  • Less Emphasis on Big Brand Names: Guests are less focused on well-known brands and more on the substance of their experience - this opens opportunities to partner with more innovative and dynamic Brands.

  • Master Credible Sustainability Storytelling: Communicate your hotel's sustainability efforts through your partnerships, showcasing authentic stories supported by data, certification and maintain ongoing marketing engagements that resonate with environmentally conscious guests to keep you top of mind and drive loyalty.

 

 

Hotel chains are increasingly seeking more value from their amenities partnerships as the landscape of guest expectations evolves. Guests are more discerning and attentive to their overall experience, wellness, and sustainability, prompting hotels to reconsider their approach to partnerships. In light of these shifts, hotel chains are exploring new strategies to deliver enhanced value through their guest amenities offerings. Here's a closer look at the key trends, considerations, and imperatives driving this change.

5 Key Trends Shaping Hotel Amenities Partnerships:

 

  • Guests Becoming More Discerning: Guests are scrutinizing every aspect of their stay, from room amenities to service quality that would elevate their stay from ordinary to exceptional. Your hotel’s amenities partnerships should reflect this by offering standout, high-quality experiences with sustainable amenities program seamlessly integrated into the entire journey - in the guest room, in the public area, during events, online and offline.

  • Growing Interest in Wellness and Wellbeing: Today’s travelers seek wellness-focused amenities that contribute to their relaxation and rejuvenation. Prioritize partnerships that cater to this growing demand, delivering holistic, wellness experiences and health-centric offerings.

  • Focus on Quality Across the Entire Experience: Guests are no longer just booking a room; they’re investing in a complete experience. Cultivating partnerships that enhance every aspect of the guest journey ensures seamless, memorable stays.

  • Sustainability Takes Center Stage: Environmentally conscious guests actively seek sustainable amenities. Collaborate with partners and Brands who share your commitment to environmental responsibility to exceed these expectations and build lasting trust.

  • Less Emphasis on Big Brand Names: Guests are moving beyond well-known brands and more on the substance of their experience. This opens opportunities to partner with innovative and more dynamic Brands to deliver fresh concepts, memorable moments, and unique offerings.

 

 

 

 

 

 

 

 

 

 

 

 

5 Critical Considerations for Hotel Chains:

  • Holistic Solutions for the Complete Guest Journey: Aim for partnerships that cater to every touchpoint, ensuring a comprehensive and cohesive experience that delights guests from start to finish.

  • Partner Credibility and Quality Assurance: Work with partners known for their excellence and consistency to maintain your hotel’s reputation for quality, integrity, and guest satisfaction.

  • Balancing Cost Efficiency with Excellence: Strategize to find partnerships that offer exceptional amenities and maximize ROI without sacrificing guest experience.

  • Adaptability and Flexibility to Meet Changing Conditions is Key: Embrace partnerships that can evolve with your hotel’s offerings and industry trends, providing the agility needed to thrive in a dynamic market.

  • Revenue Generating Opportunities with Creative Partnerships: The hotel can sell full-size versions of the wellness products in its gift shop or lobby, generating additional revenue. The partnership can also open up opportunities for promotions and packages that combine hotel stays with wellness experiences.

 

 

 

 

 

 

 

 

 

 

 

5 New Imperatives for Hotels to Enhance Amenities Partnerships:

  • Create Holistic Amenities Programs that Enhance the Entire Customer Journey: Design cohesive programs that touch every aspect of the guest experience, from pre-arrival to post-departure, for an unparalleled stay.

  • Master Credible Sustainability Storytelling: Communicate your hotel's sustainability efforts through your partnerships, showcasing authentic stories that resonate with environmentally conscious guests.

  • Utilize Data and Certification for Trust: Leveraging data and certifications to validate quality and compliance helps strengthen partnerships and build guest confidence.

  • Ongoing Marketing Activation, Support and Campaigns: Collaborate with partners on engaging campaigns that amplify your amenities and captivate guests, driving ongoing interest and loyalty.

  • Combine Global Vision with Local Customization: Deliver globally informed, locally nuanced solutions that cater to your guests’ unique preferences and cultural expectations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

 

In summary, by staying ahead of these trends and implementing these imperatives, your hotel can forge meaningful partnerships that redefine guest experiences, foster loyalty, and position your brand for lasting success in an ever-evolving industry. Don’t miss out on the opportunity to create truly transformative guest stays!

If you would like to learn more about any of the topics discussed above, please do not hesitate to contact our experts. Our team is ready to assist you and provide further insights. We are dedicated to helping your hotel stay ahead and achieve better performance through credible and sustainable practices.

58% prefer to partner with innovative Brands that deliver unique experiences

 

More than half agree that the wellness trend is here to stay

GUAVA Research, Sustainability and Key Trends Study, Jan-Mar 2024; N=50 hotels in APAC

1 in 2 are actively looking at additional revenue generating opportunities

 

More than 80% are concern with rising costs and inflations

GUAVA Research, Sustainability and Key Trends Study, Jan-Mar 2024; N=50 hotels in APAC

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More than 70% see value in a credible sustainability story telling, supported by data, certification and ongoing marketing support to create ongoing engagement

GUAVA Research, Sustainability and Key Trends Study, Jan-Mar 2024; N=50 hotels in APAC

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Author

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Gabriel Tan

Global SDG Pioneer for Circular Economy

  • LinkedIn

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